show h&m your fresh blue style!

After the success of The Art of the Trench by Burberry, Swedish fast fashion empire H&M (that’s Hennes & Mauritz for us in Scandinavia) now jumps in the bandwagon of social media and invites its customers to upload photos of themselves wearing at least one H&M item and two or more blue pieces to be featured in its online campaign “The Blues.” This is a collaboration with lookbook.nu and will run until March 17, 2010.

At H&M, blue is a key color for Spring 2010. We want to see your freshest blue style wearing your favorite H&M items!

Starting February 25, H&M stylists will choose five looks twice per week to be featured on their online campaign “The Blues.” All winners will also receive a 100 EURO (about $140 USD) gift certificate redeemable at any H&M!

To enter the contest, all you have to do is submit a look of you wearing one or more pieces of H&M and two or more blue pieces. We are looking for H&M looks in which blue is the dominant color that “pops.” Only one H&M item is necessary to qualify, but the more, the better! Don’t forget to tag what H&M piece(s) you are wearing when you’re done.

A 100-euro gift certificate and getting featured on the H&M website alongside top models Tyson Ballou and Daria Werbowy, now that sounds like a good prize to me!