gucci forever now

The man. The passion. The dream. Guccio Gucci lived the artisan’s life of Florence in 1921. Authentic. Enduring. Dedicated to perfection. His spirit inspires our traditions today. The beauty of what he began nurtured by generations of craftsmen for 90 years. His desire to create what lasts forever moves each of us. Touching our past as we craft our future. Compelling us to carry his iconic legacy forward – now and forever.

First it’s the Malletier ad campaign from Louis Vuitton. Then in the threshold of its 90th anniversary, Gucci releases its institutional “Forever Now” ad campaign, conceived by Creative Director Frida Giannini. The campaign features original black and white photographs of artisans at work in Via delle Caldaie, Florence, taken by Foto Locchi in 1953.



8 Responses to “gucci forever now”

  1. 1 yed March 3, 2010 at 4:40 pm

    nice nice. :) makes me want to get another gucci piece. haha.

  2. 5 ofaj March 3, 2010 at 8:48 pm

    I want to say, “Amen” at the end of the italicized part. Sounds like a prayer kasi e. LOL

  3. 7 Charles Ravndal March 4, 2010 at 12:24 am

    It’s nice that they’re going back to their roots. It’s a nice way to share the story behind these big designer labels. At the same time it makes the consumer aware of their rich history.

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