Leather jacket. Creased silk and cotton cardigan. Mitka suitcase in Taiga leather, permanent collection.
The catalog for Louis Vuitton Men’s Spring Summer 2010 collection has more than 50 (57, to be exact) pages of beautiful photographs that bring to life the house’s ready-to-wear pieces, bags and accessories for the season. The face of this campaign is Gabriel Aubry, photographed in Ibiza by the equally handsome Josh Olins who also did Louis Vuitton’s mens FW 2010 campaign. Here are a selection of pages.
Wool jacket. Cotton shirt. (Butterfly/exoskeleton) Scarf in silk muslin.
Wool and cashmere suit. Fine stripes cotton shirt. Vassili briefcase in Taiga leather, permanent collection. Tie in silk and cotton. Sunglasses in acetate.
Liberty printed nylon parka (for Kevin/MyMANyBags). Cotton t-shirt. Swimsuit. Necklace key holder in leather, elastic and metal.
Not part of the catalog. As requested by reader Roy, the Necklace Key Holder in clearer detail (thanks Kev!)
Cotton cardigan. Cotton denim shorts. Tambour Silver Dust automatic chronograph. Pochette Ridge Belt in Taiga Leather, permanent collection.
Printed cotton polo shirt. Cotton denim pants. Cabas Zippé in Taiga leather, one-shot collection. Ring in metal and leather. Soho loafer in calf leather.
Openwork cotton sweater. Cotton denim shorts. Sac à dos in ostrich leather, one-shot collection.
Roman bag in Taiga leather, permanent collection. Compact wallet in Taiga leather.
Hamptons thong in calf leather. Square in silk twill.
Soho loafer in glazed calf leather.
Leather biker jacket. Liberty printed cotton shirt. Cotton and silk biker pants. Vassili briefcase in Taiga leather, permanent collection. Necklace key holder in leather, elastic and metal. Messenger sandal in Taiga leather.
Leather trench coat, Sellier stitch. Sac à dos in Taiga leather, one-shot collection.
Ribstitch cotton sweater. Cotton denim shorts. Vassili briefcase in Taiga leather, permanent collection. Ridge Belt in Taiga leather. Check It Reversible Bracelet in Damier Canvas.
Wool and mohair pants. Butterfly Richelieu in sequin-embroidered fabric.
On the bag front, the Sac à dos (backpack) in Taiga and ostrich leather, and the Cabas Zippé in Taiga leather are all one-shot.
While the permanent collection includes the Mitka suitcase, the Vassili briefcases in GM and PM, and the messenger bags Roman (horizontal), Milo (vertical), and Sasha (flat), all in Taiga leather.
The collection colors are Glacier (grey), Boreal (navy) and Polarie (beige).
fresh mess 
thanks for sharing these pics with us. i can’t wait to get my own copy to drool over.
Beautiful selection.
We LVoe Louis Vuitton.
Hello, thanks for sharing this Pics.
Do you know whats with the bag in Taiga leather, wich looks nearly like the Tadao from the Graphite Line.
Came this in the permanent collection ?
Greetings from Gernamy, Paul
I’m afraid the one you were referring to didn’t make it into production.
It’s this, right? https://freshmess.wordpress.com/2009/12/17/only-in-my-dreams/
um what is going on with his knees/legs in this image?
https://freshmess.files.wordpress.com/2010/01/lv-ss10-mens-catalog-page-8.jpg?w=482&h=642
because that looks crazy weird to me.
the only thing that catches my eyes and would be worth of the LV pricetag might be the last pair of shoes. everything else seems…done.
oi good spot. my eyes didn’t get past the parka. yeah, that’s some weird looking legs. shadow (mis)play?
those shoes are a dream, you walk and it’s like little disco clubs.
hey! thanks for sharing! so it seems that most of the collection are permanent. so only a very few select pieces are to be limited ones? i don’t know if i am happy to know it because i can get them at later period of time so not because it is not a limited edition piece anymore. hahaha…the pieces i am eyeing are the vassili and the pochette ridge belt…and after this post, i want the necklace key holder too!
Yes, only three bags are one shots, one of which is the Ostrich backpack O.O This leaves me to zero in on the Zippé. Surprising how it’s only a little more expensive than the Macassar briefcase, given it’s all leather and all the additional hardware.
you’ve got prices already? ya? that small of a difference? weird. but that is good weird for us! haha.
I have the price at least for the Cabas, ’cause that’s the only one I asked about. I’m awaiting the prices my SA will email me. :) yeah, mahal lang by a few hundred kroner yung Taiga.
i wonder if the other permanent lines will be affordable too. :P
let’s hope so!
i just saw at the LV website and the sasha costs 715GBP, i guess the prices are okay. ooohh…i am getting excited once again. haha. i so want that necklace key holder!!! i should call my SA, i wonder if they know about this already…
Oh yes, the liberty print jackets are cool! But LV cuts their sizes so big, I cannot fit in properly:-( Sob sob…
I like how you described the Liberty print in your blog. :) Awww, maybe because you’re too sexy? :)
Thanks for sharing !
Any clearer pictures of the Necklace Key Holder ?
TIA
I don’t have a hi-res digital file of the necklace key holder, but I’ll see what I can do for you. I know it comes in two colors, one of which is black and the other one as pictured above. It has three snap hook key holders, in three different sizes. :)
That Roman Bag is very serious…I love it… time to splurge!!
Do tell when you get it, FA!