eurovision 2010 theme art and slogan revealed

Long time readers of my blog would know that I’m a huge fan of the Eurovision Song Contest – that annual musical extravaganza wrapped in glitter, glamour and grandeur where nations and artists across Europe come together and compete to bring home the victory. Next year, it will be extra exciting as the the contest will be held in Oslo, Norway! In the lead up to the ESC 2010, the organizers revealed yesterday next year’s theme art and slogan – SHARE THE MOMENT, created by the award-winning Norwegian design firms Gosu, Handverk and Snøhetta.

About the concept:

More than a hundred million people are watching the same show at the same time, in millions of living rooms. They rejoice with the winner and weep with the losers, investing a wide specter of emotions in the show. Imagine Europe by night, seen from high above. All you can see is the light from all the cities, towns and villages. This is Europe, as a whole – with no visual borders between nations, cultures or groups of people. Now, imagine these flocks of lights not only representing different groups of people, but they show how big and magical a moment can be when we all participate and come together. We lift those lights, we make them elevate and fly, we gather them and make them come together in giant flocks of light spheres which merge, dance and play. It is a magnificent display of thousands, millions of individual elements coming together and participating and sharing the moment. The overall visual identity of ESC 2010 in Oslo are these light spheres, operating in different manners. They spread out to form our slogan, they come together in huge, colorful flocks, they race through the night, they float together in patterns.

The flocks of light spheres are developed also with other types of media and expressions in mind. They are easy to reproduce for usage outside the print and screen media, they can take different sizes and they can easily be put together as flocks in different shapes, or used individually.

Only a few more months to go! I’m so excited.

Concept text and images taken from Gosu Design.

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4 Responses to “eurovision 2010 theme art and slogan revealed”


  1. 1 M December 5, 2009 at 6:37 pm

    Can’t wait to the presenters are made public, this is going to be fun!


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