prada the book

When the word hit the cyber-street about Prada’s latest invention – the 706-page tome that “retraces and represents the multivalent aspects” of the Italian fashion brand – I knew I had to get one. And thanks to the site dedicated to the book, online shopping is possible and with super fast delivery, I got mine yesterday. Despite a little mishap with the shipping where the cover case was damaged and the slip case torn apart (dealt with superbly by Prada Client Service who’s sending me a new copy), it doesn’t shy away from the fact that Prada the book is gorgeous. Not only does it come with a Saffiano textured slip case and book cover, it’s also filled with hundreds of beautiful photos chronicling Prada’s history, ideas development, production processes, advertising campaigns, and innovative engagement with the worlds of technology, architecture, art and cinema. And at the root of it all, the fashion that has driven Prada since its establishment in 1913 to becoming a global powerbrand.

Accessorize your coffee table collection with this handsomely structured book from Prada. Available at Prada stores and here. €100.


9 Responses to “prada the book”

  1. 1 deluxeduck November 17, 2009 at 5:17 pm

    im glad they resolved it quickly and painlessly for you. i shall order my copy soon after i hear your second copy has arrived properly packaged this time.

    • 2 freshmess November 17, 2009 at 7:20 pm

      Actually, I haven’t received the replacement yet but here’s to hoping. My friend ordered it too and got it in excellent condition despite having the same packaging that mine came in.

  2. 3 M November 17, 2009 at 5:26 pm

    OMG thats fab! I though they didn’t ship it to Norway, but now I’m defenatly going to order one! Thnx for posting this!

  3. 5 ofaj November 17, 2009 at 5:43 pm

    looks good!

    I’m waiting for the Hermès book about bags and craftsmanship to be released in Feb.

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