some journeys change mankind forever

Today surfaced Louis Vuitton’s new Core Values ad featuring Sally Ride, the first American woman in space, Buzz Aldrin, one of the first persons to land on the moon and thereafter the second man to set foot on the moon, and Jim Lovell of Apollo 13 and the first American to fly in space four times.

LVCoreValuesBuzzAldrin

Some journeys change mankind forever. First step June 3rd.

I love the use of Icare in this ad, the bag with a reference to Greek mythology. Reflects the characters’ and mankind’s eternal quest for reaching the skies. It’s the history behind these boards that make the story.

Cosmic chic, I LVoe it!

First sighted @ deluxeduck.

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2 Responses to “some journeys change mankind forever”


  1. 1 Millemini June 1, 2009 at 11:44 pm

    Such a great ad!
    I love it! :-)


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