When the word hit the cyber-street about Prada’s latest invention – the 706-page tome that “retraces and represents the multivalent aspects” of the Italian fashion brand – I knew I had to get one. And thanks to the site dedicated to the book, online shopping is possible and with super fast delivery, I got mine yesterday. Despite a little mishap with the shipping where the cover case was damaged and the slip case torn apart (dealt with superbly by Prada Client Service who’s sending me a new copy), it doesn’t shy away from the fact that Prada the book is gorgeous. Not only does it come with a Saffiano textured slip case and book cover, it’s also filled with hundreds of beautiful photos chronicling Prada’s history, ideas development, production processes, advertising campaigns, and innovative engagement with the worlds of technology, architecture, art and cinema. And at the root of it all, the fashion that has driven Prada since its establishment in 1913 to becoming a global powerbrand.
Accessorize your coffee table collection with this handsomely structured book from Prada. Available at Prada stores and here. €100.































